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STRAAT Agency X Inbo and Rochdale

Inbo and Rochdale

As part of a larger renovation initiative on Schimmelstraat in Amsterdam, Rochdale Housing Association and architecture firm INBO collaborated with STRAAT Agency to enhance a key public space through the integration of art. The goal was to strengthen the residents' connection with the local environment and elevate the visual identity of the area, using mural art as a vehicle for both aesthetic improvement and meaningful connection.


Who?

The project brought together several key partners. Rochdale is a social housing association committed to providing affordable, high-quality housing in the Amsterdam region, with a strong focus on livability, community well-being, and sustainable urban development. INBO is a leading Dutch architecture and urban design firm known for its collaborative, people-centered approach to spatial design, with projects that often emphasize social cohesion and functional beauty.


For the artistic component, STRAAT Agency introduced Mr. June (David Louf), a Dutch muralist whose work merges vibrant colour, geometry, and architectural awareness. 


With roots in the local graffiti  scene and a background in graphic design, Mr. June creates large-scale artworks that play with perspective, structure, and rhythm. His murals are known for their ability to energize and elevate built environments, making him a fitting choice for this community-focused intervention.


STRAAT Agency X Inbo and Rochdale
STRAAT Agency X Inbo and Rochdale

What?

The commission involved the creation of a two-part mural located on the ceilings of two adjacent arches in a public pathway by a local park. The brief called for a design that would complement the surrounding urban architecture while evoking themes of community, connection, and integration with nature. Executed directly onto stucco using durable, weather-resistant materials, the mural was designed to be viewed from multiple angles over time, encouraging reflection and curiosity. Through dynamic colour fields and fluid geometric compositions, Mr. June transformed the space into a vibrant, contemplative corridor—both a striking visual landmark and a symbol of shared belonging within the neighbourhood.


Mr June’s mural work is rooted in the dynamic relationship between himself and the specific site. As a result, he offers viewers at Schimmelstraat an alternative experience of the environment—one that has been optically transformed through form, color, and perspective.


He always responds directly to the space and its surroundings, aiming to create a unique cohesion between the environment, the painting, and the viewer. This cohesion can be noted in how he connects the material of the building, the greenery of the nearby park and the reflection of the canal to give the viewer a sense of space as well as place.



STRAAT Agency X Inbo and Rochdale
STRAAT Agency X Inbo and Rochdale


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