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ABN AMRO: STRAAT’s main partner

ABN AMRO bank is STRAAT’s main partner. Sponsorship is a way for ABN AMRO to help advance society when it comes to planet (sustainability) and people (equal opportunities for all). ABN AMRO wants to show the Netherlands it takes its social responsibilities as a bank and sponsor seriously. This mission perfectly matches the bank’s purpose: ‘Banking for better, for generations to come’. As a sponsor, ABN AMRO acts as an accelerating factor: “In close collaboration with our partners, ABN AMRO Bank is committed to advance equal opportunities and sustainability. We do this in Sports, Society, and Arts and Culture”, says Sander Bestevaar, Head of Partnerships, Events and Foundations.

Women in Street Art

Women in Street Art was the first project for which STRAAT and ABN AMRO joined forces. This campaign took place from February 22nd till May 28th, 2023. The street art scene consists mostly of men, but there are a lot of influential female artists as well. They have come a long way, which at times required a serious amount of guts. With Women in Street Art, we put the spotlights on female artists.

Urban Artivism

Urban Artivism was the second project for which STRAAT and ABN AMRO joined forces. This campaign took place from October 13th, 2023 till January 28th, 2024. Street art and graffiti have long been powerful tools for activism, allowing individuals to express their views and advocate for social and political change. In recent years, these artistic forms have also played a significant role in raising awareness about environmental issues and calling for action to address them. With Urban Artivism, we highlighted artists that dedicate their career to environmental change.

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