Sneakerness

Sneakerness is Europe's biggest convention of sneakers and footwear culture. This two-day event in Amsterdam’s Kromhouthal brought together a conglomerate of enthusiasts, lovers and bigwigs out of the sneaker market..

Dutch street art legends Ottograph and YorkOne created live street art on boxes during the convention. Canadian-born painter Kathy Ager created a limited edition print exclusively for the event.

STRAAT Agency was tasked in bringing the energy of live street art to this special event. STRAAT created a graffiti wall made from shoe boxes for two artists to create a series of unique works. These live art experiences were supported by talks and workshops which further encouraged the public to engage and express. STRAAT also commissioned popular painter Kathy Ager to make an exclusive limited edition print for the event.

Sneakerness employee: 

“What a blast! Thank you to STRAAT for bringing the energy and linking sneaker culture with street culture. We look forward to having you again next time.”

Sneakerness visitors:

“It is so cool to be able to watch the artist work”

“I came for the sneakers but to see my culture celebrated is a gift”

Want to know more? Click here for information about our project with Altera.