Pref is a British artist well known for his unique typographic murals and gallery works, incorporating an exploration of common words and phrases. The bending and twisting of letters means that an element of deciphering is introduced, the viewer being asked to disentangle words and meanings from the images.
“Neither red nor green is my favorite color. I never wear green and never use it in my art. I do like red in art. I also like the contrast between red and green, and my work is about duality. The falling letters make for a certain chaos and uncertainty. Is it green? It’s super simple, but also complex. At the end of the day, everyone has a favorite color. It’s something that connects us all.” / Pref
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